Intel and McAfee Collaborate to Create a More Secure Digital World

Create a More Secure Digital World

[caption id="attachment_861" align="alignleft" width="300"] Intel and McAfee[/caption]

As you’ve probably heard before, that Intel acquired McAfee in early 2011.

Why did the world’s largest chipmaker combine forces with the world’s largest dedicated security company?

And how does this affect your sales efforts?

We’ll explore those questions and more in a series of articles focused on McAfee and Intel security solutions.

Security is top concern

Many of usersare worried about securing their PCs and mobile devices. And, frankly, those who aren’t concerned should be, for three main reasons:

People now own (and have to protect) more devices than ever before. From smartphones and tablets to laptop and desktop PCs, we all have more devices that need to be protected.

Security threats are becoming more common. For example, from 2011 to 2012, malware attacks on mobile devices increased 155 percent.

Security threats are becoming more sophisticated, as cyber criminals find new ways to avoid detection and exploit vulnerabilities in devices and applications.

Combined hardware, software solutions

To protect their PCs and other devices, usershave traditionally relied on security solutions that run above the operating system. But several years ago, Intel and McAfee recognized a disturbing trend. Cyber criminals were finding ways to evade and subvert those surface-level security solutions, largely by moving malware closer to the hardware.

That’s when Intel and McAfee began working together to develop better security solutions. Today, the combination of Intel hardware security features with McAfee software solutions enables users to enjoy a computing environment with protection for their identity, data, and devices.

More about McAfee

You’re probably aware of the hardware-based security solutions available from Intel, including Intel Anti-Theft Technology (Intel AT)2 and Intel Identity Protection Technology (Intel IPT).

McAfee has software security solutions that complement those Intel solutions. In fact, McAfee has the broadest selection of consumer solutions in the security industry, and many of those solutions are designed to protect usersfrom the threats they worry most about, including identity theft, phishing scams, spyware, and malicious websites.

McAfee offers hardware-assisted security products including McAfee DeepSAFE technology, which uses hardware features in Intel processors to provide security beyond the operating system. In future articles, we’ll look at other ways McAfee protects your customers’ digital world, such as:

McAfee All Access: Provides comprehensive protection for all devices in your customers’ households, including PCs, tablets, and smartphones.

McAfee Family Protection: Protects children from exposure to inappropriate online content, social networking risks, strangers, and other threats.

McAfee Total Protection: Provides the ultimate coverage for your customers’ PCs, including security for online activities, protection against data loss, and parental controls.

Help users be more secure

The most important security-related message you can deliver to usersright now is that security is a fundamental requirement for computing today. Whether they have one device or a household filled with a dozen devices, they need to make sure they’re protected against identity theft, viruses, data loss, and other threats.

Next, let users know about the security features (such as Intel AT and Intel IPT) that are built into the hardware of Intel Core processors. Hardware-based security features provide an added layer of protection that isn’t affected by changes in the operating system, or even the installation of a new hard drive.

You as a of Intel Computing Machine products also need to know about the wide range of McAfee security solutions that integrate easily with Intel-based devices. McAfee products are used by 97 of the Fortune 100 companies and by millions of individuals and households around the world. From antivirus software to comprehensive home security solutions, McAfee solutions can give userspeace of mind.