Special Product, Special Placement of Ultrabook to make Sales at your Concepts Store
Special Product[/caption]As you know, a product’s success depends greatly on where it's placed on the sales floor. From a distance, user may think an Ultrabook™ is just another laptop, but you know it's not—it's no more a laptop than a smart phone is just an ordinary telephone. As the ultimate innovation in laptops, the Ultrabook™ deserves a special place on your store's shelves.
Use these suggestions for placing an Ultrabook™ device in your store.
Select a prominent location — Your goal is to present Ultrabook™ as what it is—a stunning, eye-catching device. Place it in a prominent spot that is promotionally effective, such as your "top-product" area. This shows your user you're up to speed on market demands and that your store always offers the most modern technology.
Consider end caps — If your store doesn't have a top-product area or counter, use an end cap. End caps are your best option for creating maximum attention and interest.
Use marketing material provided by Intel — Intel provides various pedestals and stands for product placement that can be integrated into many shelving systems. In addition, Intel offers other marketing material, such as the Ultrabook™ screensaver available in the Tools section (find the link to this asset at the end of the article). Contact your regional Intel representative for more information.
Tips for Selling Ultrabook™ Devices
Once an Ultrabook™ device is properly placed in your store, it's only a matter of time before user start asking you questions. Follow these tips and selling techniques to make sure you're positioning the Ultrabook™ correctly when talking to user.
Don't present the Ultrabook™ as a traditional notebook.
Instead, talk about its one-of-a-kind features, such as ultra-slim design, quick startup, versatile connectivity options, and smart performance provided by the 2nd generation Intel® Core™ processor family.
Be sure to differentiate the Ultrabook™ from a tablet PC.
Even though an Ultrabook™ is as light as a netbook and as trendy as a tablet PC, don't miss your chance to position the Ultrabook™ as a device that's a real innovation and in a category all its own. It's been designed to give your user the power to create and consume in a sleek, light, elegant device that offers an immersive and responsive experience—without compromising performance.
Show and tell.
When you have a product as thin and light as an Ultrabook™, take every opportunity to allow your user to experience it hands-on for themselves. Tell them to pick it up and feel just how light and thin it really is. You can say it’s between 2 to 3 pounds, or less than 20 mm thick, but nothing you say will be the same as holding it for themselves.
One of the best features of the Ultrabook™ is its quick start. Show your user how fast it really is! First, put the Ultrabook™ in hibernation mode (which powers down the Ultrabook™ to its most efficient state). Then, resume power—it takes less than 7 seconds! Remind your user that standard laptops take tens of seconds to resume from this state.
Talk features and benefits.
Now that your user have felt how thin and light the Ultrabook™ is, you can talk to them about its special features and benefits. Here are just a few suggestions you can use:
Intel® Rapid Start Technology3 — This technology returns an Ultrabook™ to full operational power within seconds, so user can get right back to whatever they were doing. This ultra-responsive capability gives the Ultrabook™ the potential to resume immediately and provides minimal power consumption when on standby. user will save time and enjoy longer battery life.
Intel® Smart Response Technology5 — Intel® Smart Response Technology quickly recognizes and stores your customer's most frequently used files and applications where they can access them right away. user will save time and power with faster access to the content they use and love the most.
A Revolutionary Product
An Ultrabook™ is really an incredible PC solution—it's fast, light, and thin, and it provides a great value for your user. As Ultrabook™ devices become more common in stores around the world, remember to tell your user why they're a great choice.
Ultra responsive (smart performance provided by 2nd generation Intel® Core processors)
Ultra sleek (less than an 20mm think)
Perfect for today's lifestyle (create, consume, and share content)
Exciting, unique features (Intel technologies built right in)
Revolutionary in all aspects (not your typical laptop)
As more Ultrabook™ devices come to your stores, make sure you're up to speed on all their features and benefits. A great place to start? Review our Ultrabook™ Devices Learning course and take a look at the Ultrabook™ screensaver.
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