Keeping Yourself and your Customers Safe in the Digital World

Family photos, business data, music downloads, personal information—your customers store their lives on their digital devices. In fact, the average user stores $37,000 worth of information!1 And every time they connect to the Internet, hackers, malware, and other threats put that data in danger.

Despite the risks, many of your customers have little or no added security protections on their devices. That creates an opportunity for you to sell your customers on McAfee and Intel security solutions, so your customers can better protect themselves and their families from the very real security threats that we all face in the digital world.

Why aren't customers protected?

Despite the many headlines we see every month about identities being stolen and billions of dollars being lost due to cybercrimes, more than one-third of people don’t have security protection on all their Internet-enabled devices—and 7 percent don’t have any protection at all!

You might wonder why, if customers know that digital crimes take place, they don’t protect their devices. The leading answer is simple: 32 percent of people don’t perceive the need for security software,3 even though it’s critical to the safety of their identity and their data!

Why do customers need online security?

To convince customers of the need for online security, it’s important to let them know that the risk of losing money, private information, or their identity due to online threats is real—and growing.

Security threats are becoming more common and sophisticated, and people now own more devices that put them at risk. In fact, 60 percent of households now own at least three Internet-enabled devices, and 25 percent own at least five devices.4

The threat to all those devices comes from a wide range of sources, including spyware, phishing scams, rootkits, and more. In fact, in a recent two-year period, cybercrimes affected one in every five consumers!5

Where can customers get the security they need?

If your customers aren’t familiar with McAfee security software, it’s time to introduce them. McAfee is the world’s largest dedicated security company, and it’s a company that is singularly focused on keeping users’ digital life safe, so they can surf, shop, and socialize online with confidence.

One advantage of McAfee software solutions is that they combine easily with hardware security features from Intel. That means customers can buy Intel®-based devices that provide built-in security, and deploy McAfee software on top for comprehensive protection of their identity, data, and devices.

Which McAfee solution should you recommend?

McAfee protects customers’ digital worlds with an array of solutions, each offering benefits to different types of customers. For customers who want a single security software solution that provides a full range of PC protections, McAfee Total Protection is a great choice.

McAfee Total Protection is an award-winning security software solution that provides ultimate protection for your customers’ PCs. The software defends PCs against the latest viruses, spyware, and more—all without seriously compromising battery life or slowing PCs down. Features include:

Real-time anti-virus, anti-malware, spam filters, and protection from phishing and other attacks.

Enhanced parental controls give customers the ability to block inappropriate sites, limit the amount of time children spend online, and view reports of what children have been up to online

Protection against identity theft, social media risks, and hacking

With McAfee SiteAdvisor*, customers also get an instant analysis of safety ratings and search engine results. By showing which results have red, yellow, or green ratings, customers can see which websites are are safe and be on the alert for potential security threats .

How can you help customers be more secure?

In the digital world we live in, online security is a necessity. If your customers are not taking measures to protect their Internet-enabled devices, they are at risk—and the first thing you can do to help them is to let them know that online threats are real and increasing.

Once they understand the need to protect themselves and their families from online threats, inform them about the built-in security features in devices with Intel processors. Then tell them about the wide range of McAfee security solutions that integrate easily with Intel®-based devices.

Combining hardware and software security solutions from Intel and McAfee can help your customers connect, surf, and shop online without worrying about security risks. Especially in today’s busy digital world, giving customers’ peace of mind is one of the most important “sales” you can make!