Intel to Software Developers: Embrace the Era of Transparent Computing

Last year at the Intel Developer Forum (IDF), Renée James, senior vice president and general manager of the Software and Services Group at Intel Corporation, outlined her vision for transparent computing. This concept is made possible only through an “open” development ecosystem where software developers write code that will run across multiple environments and devices. This approach will lessen the financial and technical compromises developers make today.


“With transparent computing, software developers no longer must choose 1 environment over another in order to maintain profitability and continue to innovate,” said James. “Consumers and businesses are challenged with the multitude of wonderful yet incompatible devices and environments available today. It’s not about just mobility, the cloud, or the PC. What really matters is when all of these elements come together in a compelling and transparent cross-platform user experience that spans environments and hardware architectures. Developers who embrace this reality are the ones who will remain relevant.”


Software developers are currently forced to choose between achieving market reach, delivering innovation, or staying profitable. By delivering the best performance with cross-platform tools, security solutions, and economically favorable distribution channels, Intel continues to take a leadership position in defining and driving the open software ecosystem.



Develop to Run Many Places


While developers regularly express their desire to write once and run on multiple platforms, currently there is little incentive for any of the curators of these environments to provide cross-platform support. Central to Intel’s operating system of choice strategy, the company believes a solution to the cross-platform challenge is HTML5*. With it, developers no longer have to make trade-offs between profitability, market participation, and innovation in their products. Consumers benefit by enabling their data, applications, and identity to seamlessly transition from 1 operating system or device environment to another.


During her keynote, James emphasized the importance of HTML5* and related standards and said that the implementation of this technology by developers should remain open to provide a robust application development environment.



Security at Intel Provides an Inherent Advantage


For over a decade, Intel has applied its technology leadership to security platform features aimed at keeping computing safe—from devices and networks to the data center. Today, the company increases security by combining hardware and software security solutions and co-designing products with McAfee*. James invited McAfee* Co-President Michael DeCesare to join her onstage to emphasize the important role of security.


DeCesare discussed where computing is going overall, noting examples such as applications moving to the cloud, and highlighted the value of maintaining the user experience. He then introduced McAfee Anti-Theft* security software, a collaborative effort with Intel to develop anti-theft software using Intel® technologies, designed to protect consumers’ property and personal information on Ultrabook™ devices.



Developers’ Access to Resources Made Easy


James also announced the Intel® Developer Zone, a program designed to provide software developers and businesses with a single point of access to tools, communities, and resources to help them engage with peers.


The program focuses on helping developers embrace market shifts—such as expectations from touch screens, battery life requirements, data security, and cloud accessibility—and maximize development efforts across many form factors, platforms, and operating systems. In the 4th quarter of this year, Intel® Developer Zone will introduce an HTML5* Developer Zone focused on cross-platform apps, guiding developers through actual deployments of HTML5* apps on Apple iOS*, Google Android*, Microsoft Windows*, and Tizen*.


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