Intel's Mobile Etiquette Study Finds that People Around the World Are “ Over-sharing”

Intel's Mobile Etiquette survey examined the current state of mobile etiquette and evaluated how adults and teens in United States, Australia, Brazil, China (adults only), France, India, Indonesia, and Japan share and consume information online, as well as how digital sharing impacts culture and relationships.
As the availability of Internet-enabled mobile devices increases, a continued awareness of how people use these devices is also on the rise. More than 80 percent of adults responding to the survey wish people practiced better etiquette when using mobile devices in public, and the majority of people think mobile manners have become worse. Adults in China form the only exception: They are more likely than others to believe mobile manners have truly started to improve (compared to a year ago).
The majority of adults and teens around the world share information online at least once a week, many as often as daily. The study revealed that people share for 2 main reasons: connection and expression. The majority of adults and teens said they feel better connected with their family and friends because they are able to share and consume information online via mobile devices. The majority of adults and teens in Brazil, China, India, and Indonesia also share online as a way to express opinions or make a statement.
"What is most interesting is not necessarily how widespread our use of mobile technology has become, but how similar our reasons are for sharing, regardless of region or culture,” said Dr. Genevieve Bell, Intel Fellow and director of user interaction and experience at Intel Labs, of the survey findings.
Although the majority of adults and teens surveyed believe others divulge too much personal information online, few admit to "oversharing" themselves.
"The latest results from [this] survey clearly show that the question going forward won't be if we share online, but how we share online," said author and etiquette expert Anna Post of The Emily Post Institute. “Mobile devices enable us to share in the moment, and etiquette helps us decide how to share and connect in ways that are positive and enhance our relationships."
As an innovator behind the technology powering mobile devices and mobile lifestyles, Intel is on a continued quest to understand consumers' changing mobile usage models, how these models impact consumers' lives, and how technology should evolve in the future. This drives Intel innovation to create the technology experiences that people desire and love.
Key Survey Findings
Approximately half of adults around the world feel overloaded by the amount of information people share online.
Adults and teens cited photos of themselves or people they know as 1 of the top things being shared.
Adults are also likely to share announcements of important life events (Australia and the United States); reviews and recommendations (China, France, and Japan); sports information (Brazil); and current events (India and Indonesia).
Adults and teens from each country had differing opinions on top pet peeves—but constant complaining, posting inappropriate photos, using profanity, and sharing too many life details were prominent responses.
More than 85 percent of survey respondents wish people thought more about how others will perceive them when sharing information online.
At least one-quarter of adults and one-third of teens around the world, with the exception of Japan and Indonesia, have been embarrassed by something they have done online.
The majority of teens, with the exception of Japan, admit to constantly checking what their friends are sharing online and feeling like they are missing out when they are not able to share or consume information online.
From: http://retailedge.intel.com/
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