Strategies for Answering Your Customers' Toughest Questions - Appliances
One of the hardest things to do in all of sales either appliances, or service is to handle tough questions from skeptical prospective customers. After interviewing thousands of customers as part of the win-loss studies conducted, we can say with certainty that answering customer questions successfully is often the difference between winning and losing. Here are seven points to consider when answering questions: I. Clarify the question first. Appliances Customers ask two basic types of questions: 1. Some are very specific questions about a feature or issue, while; 2. others are more general about a broad topic or your opinion. In both instances, make sure you understand the question before answering it. 1. Either rephrase the question in your own mind using your own words and repeat it to the questioner aloud, or; 2. ask the questioner to further explain what he meant before answering. Many times salespeople are too eager to give an answer to a question that wasn't even asked. Pleas