Marketing Strategy – Using benefits to sell

Offering your customers features that suit their needs is not enough. You need to explain how this feature will benefited them.

For example Laptop
Need – Laptop for on-the-go
Feature – Thin and Light in weight
Benefits – Fits into bag and light to carry

Another Example TV’s
Need – Watching Movies
Features – Full HD LED LCD Bright view screen technology
Benefit – Experience movies the way they should be

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