Marketing Strategy by Recommending the Right Solutions

You know; WHO will be using the product, WHEN they will be using it, WHAT they will be using it for, WHERE they will be using it and HOW much their budget is.

The most effective way to sell is to show how a solution answers these needs. Keep in mind that several different products may be an acceptable match – however the best match is the one that takes into account the highest number of the customer’s needs.

Add in some emotional intelligence; which is your ability to identify, assess and manage the emotions of people around you, with your ability to turn features into a benefit.

Here are the two ways on how to tap into yours customer’s emotions while turning long battery life into a benefit. In this way you have a guarantee of increasing your chances closing the sale.

Tap into their memories
“Have you ever been in the middle of a meeting or lecture when your battery comes died?”  This type of question allows you to connect with your customer’s emotions. Your product provides a solutions to this fear or bad experience.

Tap into people desires and dreams
“Imagine being able to travel from Philippines to London without having to worry about losing power!” By offering them a laptop with a longer battery life, you provide a way for them to fulfill a desire, aim or goal.

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