Marketing Strategy – Using benefits to sell

Offering your customers features that suit their needs is not enough. You need to explain how this feature will benefited them.

For example Laptop
Need – Laptop for on-the-go
Feature – Thin and Light in weight
Benefits – Fits into bag and light to carry

Another Example TV’s
Need – Watching Movies
Features – Full HD LED LCD Bright view screen technology
Benefit – Experience movies the way they should be

Comments

Post a Comment

Popular posts from this blog

My 16 Rules of life to follow !

1. Get and stay out of your comfort zone. I believe that not much happens of any significance when we're in our comfort zone.  I hear people say, "But I'm concerned about security."  My response to that is simple: "Security is for cadavers." 2. Never give up. Almost nothing works the first time it's attempted.  Just because what you're doing does not seem to be working, doesn't mean it won't work.  It just means that it might not work the way you're doing it.  If it was easy, everyone would be doing it, and you wouldn't have an opportunity. 3. When you're ready to quit, you're closer than you think. There's an old Chinese saying that I just love, and I believe it is so true.  It goes like this: "The temptation to quit will be greatest just before you are about to succeed." 4. With regard to wh...
Read more

Free Download SRA Verbal Form Test complete test and answer key

One of the most common psychological entrance examination test given by human resource manager during hiring period and job seeker might encounter is either  SRA verbal form test , or the logic test that compost of an images. Here is a free download for SRA verbal form test , the complete test plus the SRA verbal form test answer key are included. 1. BEGIN means the same as or opposite of: _____morning _____work _____start _____journey   2. ENTRANCE means the same as or the opposite of: _____street _____curtain _____theater _____exit   3. Jim had twelve books, he bought three more and then loaned six to George. How many books does Jim have now? _____3_____6_____9_____12_____15   4. A mark which remains after the wound is healed _____F_____J_____N_____S_____V   5. A public sale of property to the highest bidder: _____A_____C_____E_____G_____R   6.The next number in the series 3 5 7 9 11 13 15 is: ______9_____11_____13_____15_____17   7. The next number in ...
Read more

Why Money - People Want a lot of it...

All in all, it was probably a mistake to look for the answer to the eternal question—"Does money buy happiness?"—from people who practice what's called the dismal science. For when economists tackled the question, they started from the observation that when people put something up for sale they try to get as much for it as they can, and when people buy something they try to pay as little for it as they can. Both sides in the transaction, the economists noticed, are therefore behaving as if they would be more satisfied (happier, dare we say) if they wound up receiving more money (the seller) or holding on to more money (the buyer). Hence, more money must be better than less, and the only way more of something can be better than less of it is if it brings you greater contentment. The economists' conclusion: the more money you have, the happier you must be. Depressed debutantes, suicidal CEOs, miserable magnates and other unhappy rich folks aren't the only ones givin...
Read more